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MAFCU Receives Diamond Award for Social Media

March 9, 2012

Mid-Atlantic Federal Credit Union (MAFCU) was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of nearly 1,000 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.

MAFCU won the Social Media category for its entry, entitled "Getting to Know MoCo."  The objective with the Facebook photo contest was to bring attention to their brand through a unique and fun opportunity for members and non-members, to gain more "Likes", establish a larger fan base and reach the younger generations. Current facebook fans or individuals who "liked" MAFCU during the contest were presented with the opportunity to guess the location of the cropped image each week. Each week's winner was announced and given 4 tickets to Regal Theaters. At the end of the contest which ever fans guessed the most weeks correct were entered into a drawing for a Nikon Coolpix L20 Camera. After just the first week of the contest MAFCU increased our "likes" from 106 to 176. By the end of the contest MAFCU had 375 fans.  This contest was a great success, and they look to do similar ones in the future.

"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Sean McDonald, Chair of the CUNA Marketing & Business Development Council, "Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution.  The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition."

Award winners were recognized at the council's 19th annual conference held March 7-10 in New Orleans, LA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.

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